Branding and Collateral

On this page there are just a few examples of cross-platform branding with integration across multiple channels.

PCMusic Branding

I am the former Marketing Manager at PCMusic. A business to business music supplier for branding major retail chains and entertainment venues, by licensing and programming music. These projects were deployed end-to-end, integrating software and hardware components.

Responsibilities included graphic designs and layouts for internal corporate identity system, websites, branding manuals and graphic user interfaces. Information architecture for software, jukeboxes. Developed and deployed social media and marketing campaigns, animations and digital menu boards created using Adobe After Effects.

Sukha Spa

Ongoing contract to consult, develop and execute marketing initiatives. Responsible for developing long-term strategies including re-branding, website design and build, product line launch, product line, labeling and packaging, product deployment strategies. Short-term initiatives include monthly marketing campaigns,newsletters, flyers and campaign tracking, maintaining budgets.

Responsive and adaptive website created for Sukha Spa.

Girl Guides of Canada

I have been independently contracted to produce and design internal corporate identity systems, branding and style guides for many clients. Responsible for developing external marketing initiatives, websites, print and prepress coordination, large format displays, production of corporate videos, audio production, product packaging and deployment strategies. Here is an example branding for the GGC Guiding Mosaic.